Practical guidance on HIPAA-safe measurement, conversion, and the marketing strategies that actually move the needle for healthcare teams.
The FTC, California, and Utah sued Hims & Hers over subscription practices and website tracking. There's no HIPAA count in the complaint, and the trackers it names are ones healthcare sites run every day.
ComplianceAllina and Atrium Health agreed to pay a combined $14.3 million over tracking pixels, weeks apart. Neither case needed HIPAA, and the AHA ruling didn't help.
ComplianceGhost Metrics has completed its first SOC 2 Type II audit, an independent examination of the security controls behind our HIPAA-compliant analytics platform.
GuidesExactly what data leaves the browser when one pixel fires: IP, full URL path, form-field values, clicks, and cookies. Step by step.
ComplianceMoving GTM server-side doesn't strip PHI by itself. Here's what server-side tagging actually does, and doesn't, for HIPAA compliance.
ComplianceMost dental websites quietly leak patient data to third-party trackers with no BAA in place. Here's how it happens, and how to fix it.
GrowthHealthcare clients are both a liability and an opportunity. Here's why leading agencies add HIPAA-compliant analytics to their stack.
ComplianceGoogle Analytics was built for ad-driven, individual-level tracking, a model fundamentally at odds with HIPAA. Here's why.
GrowthYou don't need to follow individuals to prove ROI. Here's how to measure healthcare marketing with aggregated, privacy-safe analytics.
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