Visitor segments
Group visitors by behavior, source, or attributes, anonymized throughout.
Know your audience, never your patients.
See the segments, sources, devices, and geographies behind your traffic. Every report is aggregated and anonymized, so you learn who your audience is without ever identifying an individual.
Aggregated by designNo personal identifiersSigned BAA included
Build segments without building risk.
Slice your audience by source, device, location, returning vs. new, and dozens of built-in or custom dimensions, all from anonymized, aggregated data that never exposes a person.
Built-in and custom dimensions
Saved, reusable segments
Compare any two segments side by side
See where your visitors come from.
Channels, campaigns, search engines, and referring sites. Understand exactly which efforts bring the right people to your practice.
Channel & campaign attribution
Geographic & language breakdowns
Device, browser, and screen insights
A complete picture of your audience.
Rich, segment-ready insight that stays compliant end to end.
Locations & languages
Country, region, and language breakdowns at a glance.
Devices & browsers
Know what people use so you can optimize the right experience.
Channel sources
Direct, search, social, referral, and campaign attribution.
New vs. returning
Understand loyalty and repeat visits over time.
Custom dimensions
Segment by non-identifying attributes you define.
Audience insights, answered
Do you track individual visitors?
No. Individual visitor profiles and visit logs are turned off, so reporting is aggregated and anonymized. You see segments and trends, never a specific person or PHI.
Where does location data come from?
We derive coarse geography without storing raw IP addresses, so you get country and region insight while staying compliant.
Can I build custom segments?
Yes, combine any dimensions into saved segments and compare them across every report.
Understand your audience, compliantly.
Get segment-ready insight without ever exposing patient data.