HIPAA-compliant analytics,
built for healthcare.
Ghost Metrics gives healthcare teams the visitor insights, funnels, and experiments they need, without leaking protected health information or breaking compliance. Signed BAA included.
Everything you measure with Google Analytics, minus the compliance risk.
A complete analytics suite engineered so protected health information never touches the pixel.
Real-time visitor analytics
See who's on your site this second, where they came from, and what they're doing. Streamed live, sanitized of PHI.
ExploreAudience & visitor insights
Understand segments, devices, geographies, and referrers. Aggregated and anonymized to stay compliant.
ExploreCustom event tracking
Track appointment requests, form submits, and clicks with a privacy-safe API. No manual scrubbing required.
ExploreFunnels & conversions
Map every step from landing to booked visit. Find the drop-off and fix it, with goal tracking built in.
ExploreHeatmaps & A/B testing
Visualize clicks and scrolls, then run experiments to lift conversions, all without recording sensitive inputs.
ExploreReporting API & export
Pull clean, compliant data into your warehouse or BI tool. Cohorts, media analytics, and consent management included.
Explore
Compliance isn't a feature. It's the foundation.
Every line of Ghost Metrics is built so PHI never enters the analytics pipeline in the first place.
Signed Business Associate Agreement
We sign a BAA with every organization we work with, so you're covered from day one. Premium and Enterprise plans can request redlines to the agreement.
PHI stripped before it's stored
IPs, URLs, and form fields are filtered and hashed at the edge, so sensitive data never lands in our database.
Encrypted in transit & at rest
AES-256 at rest, TLS 1.2+ in transit, hosted entirely within US-based infrastructure.
Full audit logs & consent management
Granular access logs and built-in consent tooling keep your compliance team (and auditors) happy.
Ghost Metrics follows HHS guidance
Federal guidance lays out a compliant path for website tracking: route it through a vendor that signs a BAA, strips the PHI, and shares only de-identified data downstream. That vendor is Ghost Metrics.
“…the regulated entity can choose to establish a BAA with another vendor, for example a Customer Data Platform vendor, that will enter into a BAA with the regulated entity to de-identify online tracking information that includes PHI and then subsequently disclose only de-identified information to tracking technology vendors that are unwilling to enter into a BAA.”
Quoted from public HHS guidance. Ghost Metrics is not affiliated with or endorsed by HHS.
Purpose-built for every kind of practice.
From multi-hospital systems to a single private practice: compliant analytics that fit how you actually operate.
Multi-site, enterpriseClinics & Practices
Private & groupMental & Behavioral
Sensitive by natureDental Practices
Solo & DSOSurgery Centers
AmbulatoryImaging & Diagnostics
Radiology & labsLong-Term Care
Nursing & seniorPharmacies
Retail & specialtyChiropractic
Wellness & rehab
The insights you love. The compliance you can't skip.
Drop in one snippet. Stay compliant forever.
BAA Signed
We sign a BAA with every organization as part of your contract. Standard terms sign as-is, with redlines available on Premium and Enterprise.
Add the snippet
Paste one lightweight script, or use our Google Tag Manager template. No PHI configuration needed.
Watch it flow in
Real-time visitors, funnels, and conversions populate immediately, already sanitized of protected health information.
What healthcare teams ask us first.
Is Ghost Metrics actually HIPAA compliant?
How is this different from Google Analytics?
Will it slow down my website?
Where is my data stored?
Stop choosing between insight and compliance.
Install Ghost Metrics in two minutes, sign your BAA instantly, and start seeing compliant analytics today.