Play tracking
Count plays and unique viewers for every file.
See how patients engage with your media.
Track plays, watch time, completion, and drop-off for every video and audio file on your site, so you know which content educates and converts, all without exposing PHI.
Video & audio trackingPlay & completion ratesCompliant by design
Every play, pause, and finish.
Automatically capture how visitors interact with your media: plays, watch time, completion rate, and where they stop watching.
Plays, finishes, and watch time
Drop-off by position in the video
HTML5, YouTube, and Vimeo, tracked automatically
Audience retention% still watching
0:001:152:30
Sharpest drop-off in the first 15 seconds
Know which content performs.
Compare videos and audio across pages and segments to learn what keeps prospective patients engaged and moving toward a booking.
Compare media across pages
Engagement by segment & source
Segment visitors by the media they played
Top media by completionCompletion · Plays
Preparing for your first visit
71%4,210 plays
Meet the Cedarwood care team
58%2,980 plays
What to expect at your appointment
44%1,640 plays
Understand your richest content.
Turn passive views into measurable engagement.
Watch time
See total and average time spent watching.
Drop-off points
Find exactly where viewers stop watching.
Completion rates
Measure how many finish each video or audio clip.
By audience
Compare engagement across segments and sources.
Automatic setup
Zero configuration. Tracking starts the moment your snippet is live.
Media analytics, answered
Which players are supported?
HTML5 video and audio, YouTube, Vimeo, and popular players like JW Player and Video.js. Tracking starts automatically once your snippet is installed, with no per-video setup.
What can I measure?
Impressions, plays, unique viewers, watch time, completion rate, and drop-off position for each piece of media.
Is media tracking compliant?
Yes, media metrics are aggregated and contain no protected health information.
Measure the content that converts.
Compliant video and audio analytics, built in.